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Generation Z czech podcasters
Hnyková, Michaela ; Miessler, Jan (advisor) ; Šimková, Karolína (referee)
The bachelor thesis Czech Generation Z podcasters deals with podcasting and Czech Generation Z podcasters. In the theoretical part, the phenomenon of podcasting is defined, followed by a summary of the history and podcasting development abroad with an emphasis on the United States and the Czech Republic. The theoretical part also introduces the basic characteristics of Generation Z and the relationship of this generation to media use and podcasting. The methodological section presents the main research questions that explore the motivations of Czech Generation Z podcasters to start podcasting, motivations for continuing with podcasting as well as aspects of the creation that these creators evaluate positively and negatively. Other behaviors of the Czech Generation Z podcast creators in the online media space are also examined. The bachelor thesis is based on qualitative research conducted in the form of semi-structured interviews with 14 participants The interviews are analysed using thematic analysis. The qualitative research of this bachelor thesis is partly inspired by the research "Doing radio, making friends, and having fun: exploring the motivations of independent audio podcasters" by Kris M. Markman. The final part of the thesis presents the results of the research conducted as part of this...
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Authorship and Photography in the Context of Web 2.0: Product in the Hands of Produsers
Novák, Vojtěch ; Fišerová, Michaela (advisor) ; Michalovič, Peter (referee) ; Slušná, Zuzana (referee)
AUTHORSHIP AND PHOTOGRAPHY IN THE CONTEXT OF WEB 2.0: PRODUCT IN THE HANDS OF PRODUSERS Author: Mgr. Vojtěch Novák This PhD thesis is concentrated on the topic of authorship and photography in the context of web 2.0. As a part of the methodological approach, it uses the method of new media epistemology. It explains the shift from barthesian poststructuralist viewer towards Bruns' produser and also clarifies why the sovereignty of the author is in the context of web 2.0 irrecoverably overcomed. In relation to foucauldian terminology, it presents the concept of dispositif of web 2.0 as a change of social praxis and it points out the necessity of the abandonment of techno-optimism. Subsequently, it concentrates on the topic of authorship and photography from the perspective of the authorial law and it introduces the concept of the quasi-product while using several study cases in order to explain it. Eventually, it summarizes the overall findings and suggests the possible foundation for the further research.
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Comics Rychlé šípy in Mladý hlasatel and active audience
Mamulová, Martina ; Švelch, Jaroslav (advisor) ; Suk, Pavel (referee)
Diploma thesis "Readers of Rychlé šípy comics and Mladý hlasatel reader's clubs as an active audience" deals with a confrontation of modern theories of the active audience and reconstruction of active fans of comics Rychlé šípy which was published in th Mladý hlasatel magazine. Theoretical part of this paper characterize this magazine for children and its time context. I focused on a development of passive and active audience concepts. There are also introduced modern approaches to active audiences like produsage, collective intelligence and transmedia storytelling which are compared in the practical part of this work with the reconstructed activity of Mladý hlasatel readers. The target is to find the common features of this moderrn approaches in their activity. I also described the audience of the Mladý hlasatel in details and its types of activity. The very last part of this thesis is dedicated to Henry Jenkins' "fandom" as it was described in his piece Textual Poachers. I was able to find there many of the similar features of Jenkins' fan and fan of Rychlé šípy, although the Jenkins' book was published in 1992 and Mladý hlasatel in the thirties of twentieth century. My conclusion is that modern theories such as produsage, collective intelligence and transmedia stotelling do fit in many ways to...
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Podcasts production and consumption in the Czech Republic with a focus on marketing and business
Gregorová, Leona ; Soukeník, Štěpán (advisor) ; Groman, Martin (referee)
This diploma thesis is devoted to the phenomenon of podcasting and its definition within the new media. It introduces the term in the context of its history and its current situation on foreign markets, ie the cradle of its origin. It also defines it in detail in terms of its characteristic features, form, content, and in terms of its consumption and creation. It also defines it in the context of other media types such as radio, online video and audiobooks. Attention is also paid to the possibilities of its monetization. The phenomenon is anchored in the context of new media concepts such as produsage, participatory culture and long-tail. Last, but not least, several chapters are devoted to the development of the medium and its current state in the Czech Republic. A significant part of the thesis offers and insight into the patterns of media usage by Czech listeners, as well as an insight into the current podcasting scene through the eyes of podcast creators with a focus on marketing and business. Based on quantitative survey among the listeners, the characteristics of media usage, its socio-cultural aspects, motivations to listen, opinions on the diversity of Czech offerings and the perception of advertising in podcasts were further explored. Based on qualitative analysis, the types of podcasting...
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The Photo Album and Syntagm in the Web 2.0 Environment
Vlk, Pavel ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
The diploma thesis The Photo Album and Syntagm in the Web 2.0 Environment deals with problems of digital photographic collections shared in the web 2.0 environment. The thesis tries to express the basic principles of online photo albums referring to their characteristics, social function, method of arrangement and classification of individual photos. The aim is to verify the assumption that the photo album in the web 2.0 environment loses its narrative function and becomes a set of photos as modular fragments, whose sequence is made to be easily rearrangeable. The thesis is outlined in an interdisciplinary method, in examining of web photo albums it combines knowledge from studies of new media, sociology, philosophy and semiotics. The diploma thesis verifies validity of new medial theories of Lev Manovich in the environment of web digital photo albums and continues in his analyses of behaviour of users of the Instagram social network. As a part of the thesis there is also the own quantitative research, which with its form approximates to the sociological study of Pierre Bourdieu in 60s of the 20th century, devoted to social use of photography. On the basis of the above mentioned theoretical knowledge and his own research we determine what changes of organization and social function of photo albums...
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Jára Cimrman as a transmedial phenomenon - canon and participation
Fantová, Matylda ; Švelch, Jaroslav (advisor) ; Soukup, Martin (referee)
The diploma thesis called Jára Cimrman as a transmedial phenomenon - canon and participation focuses on the fictional character of Jára Cimrman from several points of view. Jára Cimrman is briefly introduced in the thesis and the founding of Jára Cimrman Theatre (Divadlo Járy Cimrmana) and the founding of Cimrman Salon (Salón Cimrman) are also described. The information about a radio programme called Vinárna U Pavouka where the name of Jára Cimrman first appeared are also involved. Identifying the canon of Cimrman presents an important element of the first part of the thesis. The following chapters focus on mystification and fictional world. The practical part of the thesis then deals particularly with fan participation and other user-generated content. The thesis briefly introduces and then uses various media and literary theories. These are especially transmediality theory, fictional worlds theory and mystification. The associated aim of this thesis is to describe composing of Cimrman's fictional world based on the canon with the help of literary theories. The canon or rather a corpus of the chosen texts is subsequently compared to the excerpts (but not only excerpts) of fan participation and produsage. The outcome of the thesis is also a partial mapping of Cimrman's marks in the Czech Republic...
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Science on the Web: Popular Science Videos on YouTube
Friedrichová, Veronika ; Švelch, Jaroslav (advisor) ; Soukup, Martin (referee)
Tato diplomová práce se zabývá nejúspěšnějších populárně naučných kanálů kanály češtině angličtině Jejím cílem je popsat vybraná videa z obsahových, slovních, neverbálních i technologických prvků a určit ty , které jsou charakteristické pro online video. Bude nás zajímat i to, které prvky poutají pozornost uživatelů, vyvolávají emoce a pomáhají udržet jejich zájem. Teoretický rámec nám poskytnou dvě existující studie na téma populárně naučných videí na YouTube (Welbourne a Grant; obou případech se jedná o analýzu audiovizuálních obsahů prostřednictvím kvantitativních metod. Cílem této práce bude audiovizuální obsahů uživatelské komentáře a využít kombinace kvalitativních a kvantitativních metod - obojí by mohlo poskytnout nové poznatky o tomto relativně novém fenoménu. Z metodologie vychází výzkum videí z kvalitativní obsahové analýzy využívající principů obrazové a sémiotické analýzy. Komentáře byly analyzovány spíše kvantitativními metodami. V závěrečných kapitolách jsou výsledky výzkumu a dochází k jejich zasazení do širšího shrnutí inovací, kterými se internetové video a jeho konzumace liší od neinternetových médií Součástí je i krátká úvaha o budoucnosti popularizované vědy na
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Use of user-generated content in Czech media: the case of Metro daily
Holzknecht, Martin ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
This thesis is a case study examining a user-generated content delivered to a newsroom of Metro daily and its subsequent evaluation, selection and utilization in printed edition of the newspaper. Their bold attempt of participatory journalism - online gallery of readers' photographs - remains one of the few successful examples of this type of alternative journalism in Czech media even after five years since its foundation. The first chapter provides necessary field context related to the demonopolization and deprofessionalization of journalism as well as to the transformation of the communication framework and the roles of the producer (journalist) and the user (recipient) of media content, furthermore some types of alternative journalism are listed and distinctively characterized. Secondly, a phenomenon of user-generated content (UGC) is described in detail, focusing on its specifics in relation to journalism and on selected examples of the UGC occurring in Czech media. Lastly, I present a research of readers' photos from May, August, November 2016 and February 2017. The content analysis is applied twice - to define a nature of the photographs, their purpose, topic and information quality; to detect which of those gets actually used and printed. The work also focuses directly on the authors of...
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Czech blogs as a part of advertisement? Analysis of selected blogs and interwiews with their authors.
Cikánková, Vladimíra ; Vochocová, Lenka (advisor) ; Nováková, Petra (referee)
This thesis thematizes the influence of commerce or commercials on bloggers and aims to realise their point of view interpreted by the authors of selected blogs in certain specific categories such as: fashion, beauty, lifestyle and food blogs. It is therefore, a critical view of the Czech blogs in selected categories in order to determine their relationship with the commercial industry thereby linking them with the information and PR content. This paper attempts to compare the neutrality or conversely the impact of commercials on certain selected Czech blogs. The purpose of this research is to ascertain the attitudes of bloggers who succumb to pressures from commercial entities. The result of this work is to evaluate personal perspective on the issue of linking bloggers with marketing plans and advertising commercial entities. Findings of the reviews point to the concept of free labour and touch upon the broader issue of poorly paid workers in the Web 2.0 environment.
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